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New Century Information and Advanced Navigation Announce Strategic Partnership

SYDNEY, 23 November 2020 – New Century Information and Advanced Navigation are pleased to announce that they have entered a strategic partnership, allowing both companies to further develop in the growing market of analysis and gamification with individuals in high-intensity sporting events.

The partnership has been preceded by a long-standing collaboration on the development of products, solutions and services in the field of wearable advanced outdoor positioning systems.

“Together with Advanced Navigation, we have created a solution to position athletes in outdoor events in real-time and with the highest possible accuracy and precision. This will allow us to develop the live broadcasting technology and increase the audience’s experience of live sporting events. We (NCP+NCI) will thus be able to strengthen and develop our market position in this area”, says Anders Yttergård, Co-Founder of New Century Information.

“We are honored and incredibly excited to further our relationship with New Century Information”, says John Colvin, Chief Revenue Officer at Advanced Navigation. “The new partnership leverages the strengths of each business by bringing together Advanced Navigation’s expertise in navigation technologies and NCI’s vast knowledge of the broadcast and sports markets.”

The capabilities of the new solution, in combination with NCI’s experience in developing high-definition broadcasting content and the access to the portfolio of innovative solutions from Advanced Navigation, will allow New Century Information to provide their customers with a full service from product concept to a full solution that delivers on the content and user experience of the future.

The two organisations also have ambitions to develop this technology to include navigation aids to accompany the visually impaired and others who need help navigating outdoors in unfamiliar environments.

We have no doubt that the partnership will add sustainable value to both businesses and look forward to developing even more cutting-edge solutions and advancements with the user experience alongside New Century Information”, says John Colvin, Chief Revenue Officer at Advanced Navigation.

AU Media Contact:

Romain Pare

Advanced Navigation, Sydney Australia

EU Media Contact:

Anders Yttergård

New Century Information AB Sweden



About Advanced Navigation:

Advanced Navigation was founded in Sydney in 2012 by engineers Xavier Orr and Chris Shaw to commercialize thesis research into AI neural network-based inertial navigation. The first product met the market with great success and the company expanded rapidly adding a portfolio of navigation offerings and moving into a diverse range of deep tech fields such as underwater acoustics, GPS,

radio frequency systems, sensors and robotics. Today Advanced Navigation is a supplier to some of the biggest companies around the world, including NASA, Airbus, Boeing, Tesla, Google, Apple and General Motors. Advanced Navigation is headquartered in Sydney, Australia with a large research facility in Perth, Australia and sales offices around the world. Advanced Navigation is an Australian manufacturer exporting globally while maintaining carbon-neutral operations.

About New Century Information:

New Century Information (NCI) has developed a new world leading concept, in the field of “High Precision Outdoor Tracking”. NCI’s focus is positioning in real-time and collecting big data for instant use or later integrated with one or more front end products. NCI’s goal is to create the next generation fan experience in sport segment and create new revenue models for Sports Federations, Organizers and Media Rights Holders.

New Century Productions NCP, Partille, Gothenburg, Sweden, is the founder of New Century Information NCI. NCP is well established in live television production of sports and also has experience of live production in other areas such as the European Song Contest (ESC 2013, Malmoe and ESC 2016 Stockholm). Some references in sports are: World Cup/ World Champs cross country skiing, Biathlon World Cup/World Champs, Alpine World Cup / World Champs , Track and Fields with the World Champs, European Championships and the Diamond League, Ski Orienteering, Foot Orienteering and a lot more.