New Century Information Joins Forces with Elite Timing

New Century Information AB (“NCI”), part of the New Century Production Group, has become a partner in Elite Timing of Sweden AB, a well-known provider of timing technology for sports events in the Nordics. The partnership is part of NCI’s plan to grow within event technology and digital services.

Elite Timing was founded in Sweden and is the leading timing and results service partner in the Nordics, especially within Cross-Country Skiing and Biathlon. They’re also well established within Athletics and endurance sports, and more. Co-founder Alfred Andersson will stay on to lead the company’s day-to-day work and future plans together with NCI. Together, Elite Timing’s know-how in timing technology and NCI’s strength in software and digital platforms will help the companies build better products and reach new markets.

Anders Yttergård, Chairman of New Century Information:

“Elite Timing has built a great business over the years through skill, strong customer relationships, and a great reputation. We’ve admired the company for a long time and are happy to welcome Alfred and the team. We believe in long-term partnerships, and we’re here to support Elite Timing’s growth and help the company reach its full potential.”

Alfred Andersson, Co-founder, Elite Timing AB:

“Together with my former co-founder Kea Söderlund, we built something we’re proud of. As we move into the next chapter, NCI feels like the right partner. I’m excited to build the future of Elite Timing together with NCI, and the NCP team.”

What this means going forward

By joining forces, the two companies aim to:

• Speed up new ideas and development within timing and event technology
• Offer more data-driven services to event organisers
• Grow into new sports, markets, and international events

About New Century Information

New Century Information AB is a technology company within the New Century Production Group. It focuses on software development, digital infrastructure, and data-driven solutions, building businesses that create lasting value for customers, employees, and partners.

https://elittiming.se